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How
To Use Your Business Attire
To
Make More Money,
Garner
More Respect,
And
Leave Your Competition Sputtering
In
The Dust ...
- What if I
told you that you could be on your way to making
more money -
perhaps A LOT more money - in a matter of days?
-
That you could
have people scrambling to follow your orders, vie
for your
attention, or go out of their way to make you happy?
-
That you could
outshine your competition so completely, that
you become the
only logical choice for your clients?
That, by
simply taking the time to accurately match your business clothes
to your
position, you could instantly change the outcome of every meeting
you attend, every
order you give, or every interaction you have with other
people?
Sound incredible?
It's not.
Because in
this day and age of casual dress and relaxed attitudes, taking
the time to
dress appropriately for your industry will put you so far ahead
of just about
anyone you work with that the avalanche of benefits that
you'll enjoy
will come to you as easily as taking candy from a baby.
Let me let you
in on a little secret...
Human Resources
professionals estimate
that 95% of people
dress inappropriately for their jobs.
That's right.
Nine out of ten people head off to work every day in clothing
that
undermines their credibility, downplays their talents, and reduces
their paychecks significantly. Whether they're overdressed -- or is
more likely
the case --
underdressed, they put comfort ahead of appropriateness and
their
paychecks and self esteem tell the tale.
Which is odd,
frankly, when you consider that...
They spend
tons of time and money training for their careers. They go to
the
"right" schools, they join all the "right"
organizations, they agonize
over every
word on their resumes...
...and then
they jeopardize it all by showing up for work in clothes that
never
warranted a second thought.
They spend all
their time and energy perfecting their skills to set themselves
apart from the
competition... and then hide it all behind clothing that's
boring,
ineffective, or sloppy.
It's like
cutting a perfect diamond, putting it in an elaborate setting, polishing
it to a high
sheen... and then wrapping it in a brown paper bag and
wondering why
no one gives it a second look.
Are you one of them?
-
Do your work
clothes accurately and immediately identify your
position,
income, and level of success?
-
Do they
instantly grant you access to the people and places that
will help you
advance your career?
-
Do they
engender trust, establish credibility, and garner respect?
If not, there
are two things I know for sure:
1. You're
working A WHOLE LOT harder than you need to
2. You're not
making as much money as you could be
Because even
if you're the brightest, smartest, wittiest, and most
deserving
woman in your office, if you don't dress appropriately for
your position,
you're not going to advance as quickly as you should.
Or, as Mark
Twain once said,
"Clothes make
the man. Naked people have little
or no influence on society."
So how did we
get so off track in our business clothing choices that 95%
of people now
dress inappropriately for work?
Blame the
"Dot Com" era of the mid 1990's. "Casual Friday"
started as way
for business
people to usher in the weekend by "dressing down" one day
a week. In no
time flat, it became a daily uniform for many offices that
soon spiraled
so completely out of control that women who once went to
work in suits
and heels started reporting to work in shorts and flip-flops.
Thirty years
after forcing our way into boardrooms around the world via the
woman's movement, we put our cause back at least sixty years in favor
of casual
clothing. Divested of the most powerful components of the
business
uniform -- clothing elements that have garnered respect and built
fortunes for
more than five hundred years -- women are now working harder
to earn less
and stressing more than ever before.
And it's so
very, very unnecessary.
Yet even
people who should know better make big, huge
mistakes with
their work
clothes. Like:
-
The young
Stanford and UCLA Medical School-trained surgeon who
showed up for
her first day at work at a prominent east coast hospital dressed in
shorts and a Hawaiian shirt. She was delayed for nearly
an hour by
security as they attempted to verify her credentials.
-
Or the
Colorado lawyer who went to argue a court case wearing a
t-shirt,
jeans, and hiking boots before she headed out for a hiking
trip. The
judge was so annoyed by her lack of respect that he
instigated a
state-wide dress code for all attorneys.
-
And who can
forget the Duchess who came to Texas to dedicate a
building in
the dead of winter but dressed like it was the middle of
summer? She
was crucified in the press, especially since she was
staying with a
famous socialite who happened to be a member of
the
international best-dressed hall of fame.
Yes, poor
business wear choices can happen to anyone, regardless of her
background or education. Fortunately for all the women in these stories,
they had their
mistakes pointed out to them. Probably not in the format
they would
have preferred, granted, but at least they were told their
attire wasn't
"up to snuff."
Most women
aren't so lucky.
Many go their entire
careers missing out on promotions and opportunities
because no one
bothered to tell them they needed to upgrade their attire.
No one sat
them down and showed them what clothes they needed to
wear to garner
respect, instill credibility, or stop nay-sayers in their tracks.
Nope. No one
took the time to explain the "unspoken" rules of business attire.
Or if someone
did, they may have not believed her. They may have assumed
that because
THEY don't care about clothes and fashion, that NO ONE does.
Or, because
they're extremely smart at something (math, science, music, etc.)
that
"regular" rules just don't apply to them. That being gifted
in one area
somehow
exempts them from the rules of conduct in everything else.
So what's the
end result?
These women
end up spending years - even decades - earning less than they could,
putting up with more than they should, and struggling constantly just
to hang onto
whatever income or status happens to come their way.
What a waste!
What if I told
you that there was a much, much easier way to go about it?
-
That instead
of waiting for someone important in your organization,
field, or
industry to notice all your hard work and reward you
appropriately,
that you could "take the bull by the horns" to ensure
your own success?
-
That instead
of hoping for choice opportunities to find you, that you
could attract
them like flies to honey to become a magnet for
prosperity?
-
That instead
of settling for the staff, territories, or workloads that
others assign
to you, that you could dictate what you want and have
others
clamoring to get on your team?
Click
Here To Order Now
Sound impossible?
Not when you
know what you're doing. And the first step in achieving your
goals is to
build a "take-no-prisoners" work wardrobe that will take you
anywhere
you want to go.
So how do you
do that?
Introducing...
Business Wear Magic:
The
Smart Woman's Guide to Effective,
Profitable
Business Attire.
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This is the
business wear book my ezine
subscribers
have been begging me to
write for years.
It's a
no-holds-barred look at effective,
profitable
business wear, with proven
looks and
strategies that have made
fortunes
for those who apply them.
From
understanding the role of business
attire to
creating a dress code policy, this
ebook covers
women's business clothes in
a way you've
probably never seen before. |
In this fun,
fast-paced book, you'll learn:
-
What
"Dress for Success" really means (p. 13)
-
The four
levels of business attire, including the one that's appropriate
for your
industry (p. 21)
-
What to do if
your company doesn't dress like the rest of your
industry (p. 31)
-
What, exactly,
should be in your business wardrobe, from pants to
dresses to
suits (p. 36)
-
The best
accessories for your level of dress, from hair clips to high
heels (p. 56)
-
The outerwear
pieces that can make or break your look (p. 70)
-
How to
maintain your authority in any season, with it's icy cold or
scorching hot
(p. 81)
-
The
appropriate status items for your income level (p. 100)
-
What you
should be wearing at different points in your career (p. 101)
-
The ten key
pieces that say "you've arrived" (p. 103)
-
What to wear
in different business situations like:
-
Job interviews
- Conventions
and retreats
- When
you're giving a speech
- Evening functions
- A board meeting
- When
you're asked to appear on television (p. 109)
-
How to use
your business attire like a Swiss Army knife to "rally the
troops,"
reprimand an employee, or impress the "big boss" on a
moment's
notice (p. 148)
-
How and when
to "chuck" your regular business attire (p. 155)
-
How to define
a dress code policy (p. 164)
-
Where to have
business clothes custom made at a reasonable
price (p. 174)
... and
much, much more
Click
Here To Order Now
Once you
finish reading this beefy 175-page ebook, you'll understand
exactly
how to use your business clothes to get what you want quickly
and
efficiently. You'll see why and where most people go wrong, and
how to package
yourself appropriately so you can standout from your
competition
like a diamond in the sand.
It's like
reporting to work where everyone else is pecking away on dusty
old manual
typewriters and you have the only laptop in sight. You'll
be sleek,
efficient, and with the times. And you'll prosper because of it.
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I just can't express how much
this ... has positively influenced my life. Initially the attention I
received was a bit awkward for me, but using your plan for my
appearance gave me the confidence I needed to present my ideas and
myself as a professional.
In turn, my office management
expressed increased confidence in me and I've experienced both career
growth and higher compensation.
Your practical advice helped
me organize and create a list of needed items that was much less
expensive than just guessing or buying just any designer item that
was on sale.
My gosh, even now that I can
budget for higher end pieces, the most amazing suit I currently have
I bought at a consignment shop!
Thank you so much for
continuing to share your time, talent, and beauty.
Denise Galvez
Espanola, New Mexico |
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I have been doing just like
what you described, [wearing] special suits and looking good for
certain occasions and ragged for all others.
I went from banking to
fashion, and immediately noticed how far behind I am from everyone
else. I thought that by my professionalism and work results, I can
win people over, but I was wrong. I didn't look the part.
Now [that I run my own
business] I have more free time than while I was working to make my
boss rich full time, I am able to give more thoughts to my image consistently.
I do notice that my
confidence is increasing; I am starting to teach other women what
looks best on them. I feel much better about my look and thus self,
and I am not as self-conscience as before.
Thank you for what you are
writing. It's right on target.
Rosa Chen
Houston, Texas |
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Click
Here To Order Now
"Dressing
For Success" is nothing new. Savvy business people have studied
and used these
principles successfully for hundreds of years, because they
work.
But after the
casual trend of the "dot bomb" era, so many people and
businesses
discovered that they enjoyed reporting to work in relaxed
apparel so much
that they never went back to their old business clothes.
Even when they
lost business, suffered turnover, and noticed a marked
decrease in
respect and effectiveness.
Business
Wear Magic shows you how to use that relaxed attitude to
your advantage to take control of your destiny and move so far so fast,
your competition will never know what hit them. By adding just a few key
pieces, you
can "shake things up" to your advantage, to put those around
you on alert
and create a ripple effect that may have:
-
Your upper
management re-evaluating your promotability
-
Your boss
wondering if you're interviewing elsewhere
-
An incompetent
supervisor quivering in his boots, afraid that
you're after
his job
-
Your peers
speculating why you're doing so much better than
they are
-
Your
subordinates wondering if you're suddenly going to start
expecting more
from them
Yes, dressing
appropriately can have THAT big of an impact. If you're ready
to "shake
things up" in your office, make more money, and get everything
you deserve,
you'll be able to make your game plan after reading
Business
Wear Magic.
Click
Here To Order Now
Times Have Changed
So Have
Appropriate Business Clothes
When most
people think "dress for success," they immediately think
"business
suit." Which is fine for those traditional businesses where
a suit and
heels are required.
But what about all
those other industries that don't necessarily call
for a suit,
like architecture or fashion or teaching or food service? What
should they
wear to "dress for success?"
Most business
attire books don't address that, but
Business Wear Magic
does. Based on
a 4-point scale developed by one of the States' leading
image
consultants, Business Wear Magic
shows you exactly what you
should be
wearing to work whether you're a doctor, lawyer, horse
trainer or
candlestick maker. You'll also find the business casual look
for each of
the four levels.
Plus, you'll
also learn what to wear at each stage of your career, with
appropriate
budgets for each income level. That comes courtesy of my
first career
as an accountant, and you won't find that in any other book.
So Who is this
Ebook For, Exactly?
Anyone who:
-
Is ready to
move up to the next rung on the success ladder and
looking for a
sure way to do it
-
Has been told
by a boss, mentor, or friend that they should
consider
upgrading their business wardrobe
-
Is starting to
work or returning to work after a long absence
-
Has been
recently promoted and is wondering what's appropriate
to wear at
their new level
-
Is in charge
of creating or has influence over the company dress
code policy.
In short,
anyone who is looking for a simple, surefire way to increase their
bottom line.
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What really keeps me
interested is how you incorporate real life into your [writing]. I
enjoy knowing this is coming from a real person with real LIFE
issues!! So it's a pleasant surprise for me to read your witty
stories that so delightfully lead into your latest fashion tip. Thank
you for that!!
Keep 'em coming! :)
Shauna Raduske
Syracuse, UT |
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So What Exactly
Will You Get When You Order
Business
Wear Magic Today?
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In addition to
the meaty, 175-page
Business
Wear Magic ebook, with nearly
one hundred
photographs and illustrations
showing the
concepts in detail, you'll also
get three
incredible bonuses that are
EXCLUSIVE to Business
Wear Magic.
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EXCLUSIVE
Bonus #1
What To
Wear When You Travel For Business ($15 Value)
This
comprehensive 23-page guide tells you just about everything
you need
to know to
travel successfully for business, including:
-
How to pack
efficiently for a one-week business trip so that all
you need is
one carry-on of well-chosen pieces to cover any
situation you
might encounter.
-
What to wear
in different parts of the country, including the secret
that might
have put one Presidential candidate in the White
House four
years earlier, had he known it.
-
What to wear
in different parts of the world so you don't offend,
embarrass, or
instantly eliminate yourself from consideration.
EXCLUSIVE
Bonus #2
The Basics
of Business Etiquette ($15 Value)
Need a little
polish to go with that new business wardrobe? Discover
just how far
a few kind words and simple gestures can take you in this
34-page
report, including:
-
How to look
more professional in your correspondence by
implementing a
few simple tricks.
-
How to
maintain your image when food and drinks are involved
at a business meal.
-
How to behave
appropriately and with respect when you travel internationally.
EXCLUSIVE
Bonus #3
How To
Organize and Arrange Your Office ($10 Value)
Want to make a
truly well-rounded impact? After you've upgraded your
wardrobe and
reviewed your manners, learn how to arrange your office for
maximum effect by:
-
Clearing the
clutter and organizing for efficiency.
-
Arranging your
furniture for easy traffic and maximum prestige.
-
Discovering
the key elements of your office that convey your position, status,
and power.
This 19-page
report may very well have you scrambling to re-arrange your
office.
In all, you'll
get over 250 pages of material showing you how you can dress,
travel,
behave, and arrange your office to skyrocket your income,
effectiveness, and respectability. You'll shave years off the
trial-and-error method to get predictable results quickly and
succinctly. It's a proven shortcut to success
So How Much Is
This Going To Cost?
If you hired
me to teach your this material in person, you could easily
expect to pay
up to $500 to learn what you'll find in the pages of
Business
Wear Magic. And if you're like most of my clients, you'll have
thought it
money well spent given the impact it's going to have on your
career.
Or, if you're
a do-it-yourself and bought every business wear book you could
find to try to
glean this information yourself, you could easily spend hundreds
and still
not learn everything I share with you here. Why? Because you
also get the
benefit of my experience working with countless clients through
the years: real
life examples of the big mistakes real people make every
day that
hinder their goals.
So if you want
to take a stab at it yourself, by all means do so. Just
remember that
trial-and-error is often an expensive way to go.
But if you
want a simple, clear-cut blueprint of how you should dress for
business,
without wasting a lot of money trying to figure it out for yourself,
buying clothes
that may or may not send the message you want,
Business
Wear Magic is for you.
And you can download it right now
for a very budget-friendly $27.
That's right, for
less than the cost of two people going to a drive thru and
a movie,
you can have a proven, workable plan for building a wardrobe that
could very
well launch you into a whole new income bracket.
It's a very
small price to pay, given the impact it could have on your career.
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My closets are beautiful
because of you!
Patricia Marinas Brown
San Francisco, CA |
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What If You Don't
Like It?
Then return
it! If Business Wear Magic doesn't fully meet your expectations,
simply return
it for a full refund, no questions asked. I happen to think
it's an
exceptional resource that you'll turn to time and again, but if
you don't,
just give it back. If you're not happy, then neither am I.
Is that fair
or what?
Here's How to Get
Instant Access
Business
Wear Magic is an 175-page ebook available in PDF format. That
means that if
you have a Mac or PC (sorry WebTV!), you can purchase
this ebook for immediate
download for use with the Adobe Reader that's
probably
already on your computer. This ebook is currently not available
in hard-bound format.
INSTANT ACCESS
Order Online By
Safe, Secure Server


(Only
$27.00)
You can get
INSTANT ACCESS right noweven if it's 3:00 a.m.!
You're just
minutes away from building a "leave the competition in the
dust"
business wardrobe at a price that can't be beat!
Warmest Regards,

Diana Pemberton-Sikes
BusinessWearMagic.com
FashionForRealWomen.com
P.S. Why spend
years -- or even decades -- trying to figure out which
business
clothes work best for your industry when a proven shortcut is
so close at
hand? Learn what successful people already know! Grab
your copy of Business
Wear Magic today!
©2004 by
Diana Pemberton-Sikes
diana@fashionforrealwomen.com
Top
Drawer Publications LLC 256 S. College Ave.
Newark,
DE 19711 302-266-0156
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